Gruffalo & Friends

Our Gruffalo & Friends licensed collection celebrates some of the most iconic characters in contemporary children’s literature, with a range of high-quality gifts and creative activities designed for young fans. The Gruffalo remains a firm favourite, and our bestselling collection includes children’s stationery, creative art kits, outdoor games, and themed home accessories.

The collection also features Zog, the lovable young dragon from the best-selling books and animated films, with products including stationery, art sets, and reusable water bottles. Room on the Broom, with its imaginative storytelling and characters, is represented through a colourful selection of colouring sets, crayon packs, and stationery.

Developed by our in-house design team in Bath, each product is officially licensed and created with strong shelf appeal, making them ideal for gift, toy, and book retailers seeking proven character-led ranges.